POPAI Shopper Insights Seminar - Cape Town

Date: Tuesday 11 June 2013 from 8:30 AM to 1:30 AM

‘Get the newest insights on the ever evolving and fast changing world of shopper marketing’

POPAI has brought together leading minds within the marketing at retail industry to share their latest insights on the ever evolving and fast changing world of shopper marketing. We will explore a variety of topics relating to not only South Africa but the African market as a whole.

Pedro de GouveiaMD of Brand Cellar (Former GM of Salient) will be presenting on “Shopper Marketing in Africa – What you need to know” Fresh from a month long travel throughout Africa, Pedro will present case studies of companies who are winning at the shelf, in categories such as liquor, consumer electronics, food, cosmetics and toiletries. Download presentation

Event details

Date: Tuesday 11 June 2013
Time: 08.30 am - 01.30 pm
Venue:Upper East Side Hotel
 Cape Town
Contact:      Leigh-Anne Simpson

Speakers & topics

“ Old School New Rules”

Steve Jones, CoJones, Owner and Shopper Marketing Specialist

A look at the key trends shaping the modern retail marketing strategy and how they can be used to engage the new age shopper 

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“Captivating your Shopper”

Humza Mahomed, Brand Manager L’Oréal

Successful execution of in store interaction

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“Retail Display Through the Eyes of the Shopper” 

Martin Kingdon, Strategy Director Visual Fusion

"A view of South African and International trends in display and how we can shape the shopper in-store. We will look at proven metrics and methods to evaluate shopper behaviour and then examine current display examples and future trends."

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“What is Shopper Marketing Anyway?”

Michelle van Trotsenburg, Business Unit Director, Y&R

  • If your shopper marketing is being done in-store, it’s too late 
  • Be 100% on brand not 100% about the brand 
  • Shopper marketing is not only applicable to FMCG

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POPAI Members: R1500 excl. VAT per delegate

Non-Members: R2500 excl. VAT per delegate

For more information, please feel free to contact Leigh-Anne

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