Emerging Market Immersion Experience - Durban

Date: Thursday 18 July 2013 from 5:40 AM to 1:40 PM






Understanding the emerging market is vital for every company in South Africa. With POPAI you can gain firsthand experience of the reality, with expert commentary explaining key factors in the vibrant and rapidly changing world.

Much is known about the emerging market. POPAI gives invaluable insight into the less well known area of the emerging market relationship with retail.


Special learnings:

  • How does the EM shop?
  • Has the development of malls in the townships killed the Spaza’s?
  • Why are township malls busy during midday in the middle of the week?
  • What drives consumer loyalty for specific retail outlets?
  • How does proximity affect the purchase of high end goods?
  • Shopping nodes and marketing at retail


We visit a range of diverse outlets and areas with a short presentation in advance of each visit. 

“We will tell you a lot of what you need to know”

If you would like a more specialised immersion on more specific information about the Emerging Market engages with your company or brand please contact POPAI for a quotation.


Cost per delegate:

  • POPAI Member: R1640.00 excluding VAT
  • Non-Member:      R2189.00 excluding VAT


Programme:

05h40 – 05h45    Registration      

05h45 – 06h00    Welcome and Introduction

  • Overview of areas to be visited
  • Key outcomes

06h00 – 06h30    Depart ( Breakfast on the go)

06h30 – 07h15    Warwick Junction Rank Stop

  • Commuter Hub visit
  • Shopping and commuting at ranks
  • Discuss P-O-P utilised and surrounding opportunities

07h25 – 07h55    Cambridge Retailer Visit

  • Discuss P-O-P utilised in this environment
  • Discuss what P-O-P works and how it is utilised

08h25 – 09h00    Pick ‘n Win Wholesaler Visit

  • Discuss P-O-P opportunities with owner
  • The challenges with space in the wholesale environment
  • Discussion on how owner innovates in their space

09h20 – 09h40    General Dealer Visit

  • Discuss with owner as to what P-O-P is successful in their environment
  • How P-O-P is utilised
  • Review branding opportunities

09h40 – 10h00    Spaza Shop Visit

  • Discuss with owner as to what P-O-P is successful in their environment
  • How P-O-P is utilised
  • Review branding opportunities

10h15 – 10h45    Consumer House Visit (LSM A)

  • Identify key purchase drivers
  • Discussion with consumer on how they shop

11h00 – 11h30    Consumer House Visit (LSM B)

  • Identify key purchase drivers
  • Discussion with consumer on how they shop

12h00 – 13h00    Prepared Lunch/ Maxi’s Lifestyle Tavern

  • Review P-O-P utilised
  • Immerse in environment (lunch will be served)

13h00 – 13h40    Travel back



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