Emerging Market Immersion Experience - Cape Town

Date: Wednesday 28 August 2013 from 7:45 AM to 2:30 PM

 

 

 

 

 

 

Understanding the Emerging Market is vital for every company in South Africa. With POPAI you can gain firsthand experience of the reality, with expert commentary explaining the key factors in this vibrant and rapidly changing world.

The Emerging Market has been well documented and researched but POPAI provides you with an invaluable opportunity to gain insight into the lesser known area of this markets unique relationship with retail.


Special learning's:

  • How does the Emerging Market shop?
  • What opportunities exist for brands and retailers within this unique environment?
  • Has the development of malls in the townships killed the Spaza’s?
  • Why are township malls busy during midday in the middle of the week?
  • What drives consumer loyalty for specific retail outlets?
  • How does proximity affect the purchase of high end goods?

On the day:

We visit a range of diverse outlets and areas showcasing:

  • What you need to know and experience to successfully retail in this market
  • Unique interactions with the consumers who purchase your product and shop at your outlets

If you want more specialized on specific information about how the Emerging Market engages with your company or brand please contact POPAI for a quotation.



Cost per delegate:  

POPAI Member: R1810 excluding VAT 

Non Member: R2410 excluding VAT


Programme:

07h45 – 08h00 Registrations

08h00 – 08h15 Welcome & Introduction

Overview of areas to be visited

08h15 – 08h45 Departure 

On the go breakfast to be served

Nyanga Junction Train Station

  • Commuter hub visit shopping and commuting
  • Discuss P-O-P utilised and surrounding opportunities

Consumer House Visit (Low LSM)

  • Identify key purchase drivers
  • Discussion with consumer on how they shop

Spaza Shop Stop

  • Discuss with owners as to what P-O-P is successful in their environment
  • How P-O-P is utilized
  • Review branding opportunities

Traditional Tavern

  • Discuss with owner as to what P-O-P is successful in their environment
  • How P-O-P is utilised and review branding opportunities

Gugulethu Square Mall

  • Discuss P-O-P utilised in this environment
  • Discuss with owners as to what P-O-P works and how they utilise it

Gugulethu Bottle Store

  • Discuss P-O-P utilised in this environment
  • Discuss with owners as to what P-O-P works and how they utilise it

Consumer House Visit (Higher LSM)

  • Identify key purchase drivers discussion with consumer on how they shop
  • Immerse in environment (lunch will be served by consumer)

13h55 – 14h25 Travel Back


* Although we have a set start and finish time, experience has taught us that key to a successful immersion is flexibility as to the amount of time spent at each location


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