Personalised Emerging Market Immersion Days

Understanding the emerging market is vital for every company in South Africa. With POPAI you can gain firsthand experience of the reality, with expert commentary explaining the key factors in this vibrant and rapidly changing world.

Much is known about the emerging market. POPAI gives invaluable insight into the less well known area of the emerging market relationship with retail.

Special Learning’s
  • How does the EM Shop?
  • Has the development of malls in the townships killed the Spaza’s?
  • Why are township malls busy during midday in the middle of the week?
  • What drives consumer loyalty for specific retail outlets?
  • How does proximity affect the purchase of high end goods?
  • Shopping nodes and marketing at retail
We visit a range of diverse outlets and areas with a short presentation in advance of each visit.
‘We will tell you a lot of what you need to know’

Outlets and Areas Visited
  • Taxi Ranks
  • Train Stations
  • Retailers
  • Shopping Malls
  • Cash & Carry
  • General Dealers
  • Spaza Shops
  • Consumer Homes
  • Taverns

Should you wish to arrange a private Immersion Experience for your organisation or would you like to be a part of a POPAI Immersion Experience? Please contact Suko Bulle via email at or phone 086 17 POPAI (76724).

For example, we can offer private Immersion Experiences focused on:

  • Pharmaceuticals & Cosmetics
  • Liquors & Tobacco
  • FMCG
  • Furniture Stores
  • Supermarkets
  • Spaza Stores

Who attended before?

See below an impression of the private Immersion Experience organised for Indigo Brands, focused on Pharmaceuticals & Cosmetics.