Introduction to P-O-P

This e-Course is an entry-level tool which provides a basic understanding of the world of retail marketing across 5 modules covering:

Module 1 - The Retail Environment:

  • A potted history of retail
  • Attributes of the various retail channels
  • Obstacles faced by retailers in these channels
  • Innovation in retail

Module 2 - Shopper Behaviour & The Role of P-O-P:

  • Types of shopper behaviour
  • Perception, recognition & recall
  • The purchasing decision process & influences
  • The application of theory in the retail environment

Modules 3 - 5 - The Different Forms of P-O-P: Temporary, Semi-Permanent & Permanent:

  • Materials & manufacturing processes
  • Practical examples
  • Obstacles to effective implementation
  • Advantages & disadvantages

Module 6 - Digital Media in Retail:

  • The technology behind the screen
  • Content
  • Business models & rationale
  • Audio in retail

Would you like to sign up for this e-Course?

Please send an email to suko@popai.co.za
Multiple place discounts are available.