What are the Categories?

Product: FMCG
Food and Soft Drinks: Permanent (1)
Food and Soft Drinks: Temporary (2)
Cosmetic and Personal Hygiene: Permanent (3)
Cosmetic and personal Hygiene: Temporary (4)
Cleaning and Pharmaceutical: Permanent (5)
Cleaning and Pharmaceutical: Temporary (6)
Tobacco and Liquor: Permanent (7)
Tobacco and Liquor: Temporary (8)

Product: Non-FMCG
Non-FMCG: Permanent (9)
Non-FMCG: Temporary (10)

Services

All Services: Permanent and Temporary (11)

Digital Media in Retail (DMIR)

All DMIR: Permanent & Temporary (12)

Short Run
Both: Permanent & Temporary (13 & 14) NEW!!
  • A special category to reflect displays whose planned roll-out was a run of less than 50 units.
  • There must be clear evidence that such entries were not simply a trial or a component part of a larger display project.
  • Entries into this category can relate to any retail sector.
Flagship and Store
All: Permanent & Temporary (15)
  • This category reflects integrated displays where an entire flagship, single store or shop-in-shop was created.
  • There must be clear evidence that such entries were not simply a trial or the initial element of a full store roll-out.
  • Entries into this category can relate to any retail sector.
Emerging / Main Market
All: Emerging/ Main Market: Permanent & Temporary (16)

Campaign NEW!!
All: Permanent & Temporary (17)
  • This category includes integrated campaigns that include a core shopper element.
  • Entrants must have been directly responsible for a campaign that includes the use of multiple touch points either all within the store or partly in-store (e.g. online, mobile and social media, sampling and experiential, ambient media, out of home) and other shopper marketing channels.
  • Entries can relate to any retail sector.
Sustainability
All: Permanent & Temporary (18)

Case studies entered into the Sustainability Award must have been entered into at least one (1) other category.

The POPAI Sustainability Award recognises displays which have been created and executed with the minimum of impact on the environment.

A ‘green’ display isn’t just about the design or use of recycled materials; entries should demonstrate their environmental credentials across the board paying specific attention to the areas below, where appropriate.

As part of your entry you will be asked to include the following:
  • Practices employed in the design stage of the project that reduced the environmental impact of the display.
  • Materials used and how the production process helped reduce the environmental impact.
  • How changes made to the physical infrastructure impacted upon production such as reduced utility consumption, reduced wastage/waste treatment and improved process control.
  • How the supply chain was included in the process to drive environmental efficiencies.
  • The role that installation and fulfilment played in reducing the environmental impact and how changes in practices were employed.
PLEASE NOTE: In preparing case study information for all of these areas, please bear in mind that judges will be looking for evidence of how new working practices differed from traditional methods.

Overall – Display of the Year (No submission needed)

Display of the Year: All Permanent (19)
Display of the Year: All Temporary (20)


Please be aware that photographs of entries may be used in any POPAI publication. Entries will also be placed in the South Africa Creative Gallery - a South Africa resource from POPAI that promotes the best in P-O-P as a benefit to POPAI members.